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click here interact 2018 colombemichaud 2018-06-12t11:33:15+00:00 menu about register speakers programme awards sponsors media partners venue news interact is a must-attend event for the digital advertising industry. for over 12 years, leading european advertisers, industry experts, agencies & media owners get inspired, meet & share best practices. thank you for attending interact 2018 in milan on 23-24 may & see you next year! why attend? register notes: coffee and lunch will be offered to all conference pass holders. this year, iab europe will make a €5 donation to the worldwide fund for nature ( wwf ) for every delegate attending interact 2018. the world’s wildlife has halved in less than a generation, while we are still on a path toward catastrophic climate change impacts, iab europe has decided to make this small contribution towards the work of the wwf. book here 2018 programme please note: all sessions will be in english. 23 may 2018 24 may 2018 11:00 - 11:05 plenary welcome & introduction the iab europe chairman introduces the key forces transforming the digital landscape and the strategies that can help businesses to adapt and thrive: • the impact of regulation and public policy • the importance of continual education and employee engagement • the potential for publishers able to evolve their proposition • the new technologies vying for a role in the digital ecosystem • the prospects for the future of digital advertising constantine kamaras, chairman of the board of directors, iab europe rob beeler, chairman admonsters, founder beeler.tech 11:05 - 11:30 plenary keynote – industry overview how did we get to this pivotal point for the digital ecosystem – and where are we headed next? groupm’s advisor and former chief digital officer, rob norman is one of the most sought-after industry voices on the future of digital. he explores the nature of the challenges that digital advertising now faces – and how the industry can adapt to deliver continued growth. rob norman, senior advisor groupm 11:30 - 12:00 plenary keynote – digital ad market growth highlights and industry trends the latest research from ihs markit shows digital advertising delivering 90% of all advertising industry growth – and not just through its most high-profile players. ihs markit’s senior director daniel knapp reveals key findings of the research, including signs of important emerging opportunities in the digital ecosystem. dr. daniel knapp, executive director tmt research and analytics ihs markit 12:00 - 12:25 plenary keynote – the italian way forget pizza and mandolino. discover italy and italians through the eyes of the country’s first internet company. how italy’s favourite email provider and most read web portals have seen the country change in the past 20 years. and how we can foresee macro-trends through data and address the italian consumers. andrea leonardo chiapponi, chief commercial officer large account italiaonline 12:25 - 12:50 plenary panel – the publishers fight back, publisher 2.0 not content to depend on digital advertising for revenues, progressive-minded publishers are evolving their business models and opening up whole new revenue streams. svp blockchain ventures anne goodman hosts a panel exploring different strategies for growth: from ecommerce to advertising alliances and native video. anne goodman, senior vice president ventures in blockchain (moderator) carsten schweke, chief digital officer media impact gmbh & co. (axel springer) paul de la nougerede, senior director for commercial product, telegraph media group christer ljones, head of advertising product strategy schibsted media (norway), vice-chair iab europe brand advertising committee 12:50 - 13:45 gallery/garden lunch 13:50 - 14:20 plenary panel – programmatic video: unlocking the power of automation major brands and media agencies have swiftly come to depend on programmatic buying for the delivery of display ads. however, automated advertising can only reach its full potential through the most engaging format available on digital platforms: video. matthew blay, co- founder inadvia roberto dragone, head of data and programmatic mediamond imran khan, global vice president strategic development teads stuart wilkinson, head of industry relations emea comscore inc. (moderator) 13:50 - 14:20 seminar room tv vs. digital – everything you always wanted to know but didn’t think you could ask. now, we have made it possible. key findings from our single source study. in 2017 for the first time the share of digital media in global ad spending (41%) exceeded tv (35%)*. digital and tv jointly cover 76% of global ad spending and are most powerful channels in marketing communication. now, for the first time, it is possible to measure them in one study using single-source panel and the same methodology. let us introduce our cross-media measurement for online, tv and radio, that is able to reveal the consumer journey with content & ads consumption patterns enriched by the online shopping behaviours. *according to magna / ipg. marta sułkiewicz, chief sales officer emea&apac gemius emil pawłowski, business development director gemius 14:25 - 14:45 plenary keynote – control the cumulative exposure time per user to maximise the memorization of your message while numerous studies proved a direct link between the exposure time and the rate of ad memorization, brands want to exceed the visibility standards applied to display ads to maximise the impact of their messages. tradelab’s ceo yohann dupasquier will explain in detail the functioning of its piloting solutions of advertising exposition duration. through a case-study, the programmatic platform will present how to generate a significant uplift of advertising attractiveness through cumulative exposure time, thus proving that a qualitative approach favouring useful reach offers display visibility and efficiency criteria comparable to the ones of video. yohann dupasquier, chief executive officer & co-founder tradelab 14:45 - 15:10 plenary live stream q&a – the eu, digital advertising and data giovanni buttarelli is a prominent campaigner for modern and progressive data privacy regulation for the eu in the digital era. appearing via video link, he answers questions on the likely impact of such regulation. this session will explore the key regulatory challenges and incentives facing the digital advertising industry, the impact on advertisers, agencies and publishers, and how the behaviour of companies and consumers and the digital ecosystem might change as a result. giovanni buttarelli, eu data protection supervisor constantine kamaras, chairman of the board of directors, iab europe 15:10 - 15:35 seminar room digital centre of excellence, centralizing digital media buying during the presentation tim van der bilt, md dentsu aegis nl, and josje zwinkels, head of programmatic for microsoft emea, will highlight 5 concrete examples of how they went about the centralization: (1) central reporting and dashboarding, (2) supply & deal management, (3) central data, (4) transparency & control, and (5) an owned exchange. the latter example – the dan exchange – is a solution for advertisers that opens up the complex programmatic supply chain. through the exchange dan can deliver better inventory quality, 100% transparency, efficiency in deal set-up and management, control on brand safety, and furthermore a gdpr-compliant connection to end users. tim van der bilt – president media brands dan nl dentsu josje zwinkels – head of programmatic microsoft emea dentsu 15:10 - 15:20 plenary fireside chat – digital advertising under the upcoming eprivacy regulation the promise of the gdpr was that it would lay down tougher rules that gave consumers more transparency and control over how their personal data were processed, including for advertising, and those tougher rules would enable them to engage online confidently. companies could continue to cr

URL analysis for interactcongress.eu

https://www.interactcongress.eu/#register
https://www.interactcongress.eu/#speakers
https://www.interactcongress.eu/www.sabah.com.tr
https://www.interactcongress.eu/#sponsors
https://www.interactcongress.eu/#about
https://www.interactcongress.eu/wp-content/uploads/2018/01/iab-europe-interact-2018-conference-sponsorship-brochure.online3.pdf
https://www.interactcongress.eu/author/colombemichaud/
https://www.interactcongress.eu/#awards
https://www.interactcongress.eu/research-awards-categories/
https://www.interactcongress.eu/blog/
https://www.interactcongress.eu/mixx-awards-jury/
https://www.interactcongress.eu/[email protected]
https://www.interactcongress.eu/#mediapartners
https://www.interactcongress.eu/terms-and-conditions
https://www.interactcongress.eu/mixx-awards-categories/

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Domain: interactcongress.eu

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REGISTRAR

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